Adam Bressler
Sr. CRM & Email Marketing Manager at Savers | Value Village
- Role
- Sr Crm & Email Marketing Manager at Savers | Value Village
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Adam Bressler
Accomplished Marketer with 9 years of D2C and B2B marketing strategy, CRM, email, mobile acquisition, content management, branding, and product launch experience. Areas of expertise include mobile, desktop and web applications across digital platforms. Core Strengths: • Marketing Strategy• Digital/Traditional Campaigns and Promotions • Asset Development: Audio, Video, Creative Display, HTML and Social• Digital Marketplace Platforms• Social Media• Partner Management• Cross-Functional Team Leadership• Analytics• Budget Management• Industry Research and Trends• Audio/Video Engineer• Blog Author/Manager
Experience
Sr Crm & Email Marketing Manager
Jan 2018 — Present · Bellevue, US
Lead the Email Team and manage D2C marketing programs using the Emarsys messaging tool. Constantly optimizing the user messaging experience. Analyzing user flow while testing segments with incentivize offers for customers. Responsible for building out ad hoc and trigger loyalty programs, while growing the CRM database for personalization. Defining roadmap and reporting needs. Implementing SMS messaging tool. In 2018, brought personalization and dynamic content to the Savers Email platform. Generated new loyalty triggers/data points to drive a higher level of email communication to Super Savers Club Members/Contacts. This led to Increases in loyalty purchase frequency and improved YOY Sales Comps. Email Channel MetricsValid Contact Base Growth:+19.6%Emails Delivered:+48.4%Emails Opened:+13.7%Email Clicks:+20.5%Web Session Traffic from Email Channel:+44.5%Reduced the Un-Sub Rate by -60%Industry Standard Sender Score Increased 91 to 99.
Education
Art Institute of Seattle
Audio Production and Sound Design
2011 — 2013
Washington State University
BA Communications, Advertising
2006 — 2011
Washington State University
Human Development (Minor), Psychology
2006 — 2011
Skills
- Post Production
- Final Cut Pro
- Marketing
- Recording
- Music
- 5.1 Mixing
- Audio Editing
- Radio
- Programming
- Digital Media
- Content Management
- Digital Marketing
- Advertising
- Mobile Applications
- Adobe Cs6
- Audio Engineering
- Pro Tools
- Social Networking
- Live Sound
- Social Media
- Social Media Marketing
- Microsoft Excel
- Editing
- Sound
- Web Design
- Maya
- Final Cut Pro 7
- Dante Recording System
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