Adam Bacia

About Adam Bacia

Ability to manage and implement timely, cost-effective global marketing campaigns across multiple regions and go-to-market channels • Extensive background in both product marketing and product management with experience in market definition, launch, portfolio and life cycle management, content creation, and analytical evaluation• Proven track record of successful go-to-market and integration strategies for both software and hardware products across OEM, VAR, distribution, and direct sales channels • Well-versed in multi-channel communication strategies, including online, print, social, and multimediaSpecialties: Product Marketing, Communications, Go-To-Market Planning, Product Development & Product Life Cycle Management.

Experience

1. Vice President of Product Marketing

   Mitek Systems

   Jan 2025 — Present · Austin, TX, US

   My team led the design and development of a publicly available demo app, featuring real-world use case scenarios designed to highlight Mitek’s cutting edge biometric authentication technology. • Developed pricing and packaging strategies that delivered significant top line revenue, increased margin, and provided market differentiation and defensible competitive positioning. • Coordinated a team of PMM professionals across 3 separate BU’s, multiple geographic regions, and with responsibility for product offerings ranging from software suites to full SaaS platforms to individual component offerings. • Developed the launch strategy for a first-to-market Secure Video Conferencing solution to expand Mitek solutions into new market verticals and greenfield use cases.

Education

• Baylor University

  B.A., Marketing & Management

  1995 — 1999

• University of California, Berkeley, Haas School of Business

  Artificial Intelligence: Business Strategies and Applications, Artificial Intelligence

  2023 — 2023

Skills

• Product Launch
• Sales Operations
• Product Marketing
• Product Strategy
• Product Life Cycle Management
• Storage
• Cross-Functional Team Leadership
• Leadership
• Marketing Strategy
• Product Development
• Direct Sales
• Product Management
• Forecasting
• Product Lifecycle Management
• Global Marketing
• Market Analysis
• B2b
• Marketing
• Account Management
• Strategic Partnerships
• Software as a Service (Saas)
• Business Development
• Sales Enablement
• Strategy
• E-Commerce
• Channel
• Enterprise Software
• Management
• Go-to-Market Strategy
• Channel Partners
• Data Center
• Competitive Analysis