Adil Allamar
- Role
- Head of Us Acquisition and Digital Transformation at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Adil Allamar
Commercially focused C-suite leader with 20+ years experience in strategy and execution…
Experience
Head of Us Acquisition and Digital Transformation
Jan 2023 — Present
Responsible for New to Citi Client Acquisition, Existing Clients growth, and marketing program execution. Leading the Digital Transformation across Citi owned channels, Marketing Technology (Martech), and processes. Member of Citi US Personal Bank (USPB) Strategic Operating Team
Education
Groupe ISCAE
Bachelor of Science (B.S.), Marketing/Management
1991 — 1995
University of South Carolina
MBA, International Business/Marketing
1998 — 2000
Lycée Descartes
Economics
1986 — 1992
Skills
- Affiliate Marketing
- B2b
- Social Media Marketing
- Multivariate Testing
- A/B Testing
- Omniture
- Customer Relationship Marketing (Crm)
- Landing Page Optimization
- Web Analytics
- Online Advertising
- SEO
- Adobe Site Catalyst
- Product Marketing
- Online Marketing
- Crm
- Segmentation
- Crm Solution Implementation
- Integrated Marketing
- Digital Marketing
- Brand Management
- Customer Acquisition
- Social Crm
- Btob
- Email Marketing
- Unica Affinium Campaign
- Direct Marketing
- Affiliates Marketing
- Relationship Marketing
- Mobile Marketing
- Display Advertising
- Ppc
- Database Marketing
- Retention Management
- Analytical Skills
- Adobe Test and Target
- Strategy
- E-Commerce
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