Adam Woullard

About Adam Woullard

PRWeek 40 Under 40 Recipient and Kenan-Flagler MBA graduate. Results-driven integrated communications and marketing leader with two decades of progressive experience, and expertise in communications, content marketing, and media relations. Successful track record creating and executing campaigns for top consumer accounts. Outstanding history building relationships with athletes, celebrities, media, and key internal and external stakeholders. Demonstrates exceptional leadership, interpersonal, diversity advocacy and education, and mentoring skills.

Experience

1. Executive Director, Public Relations

   VML

   Feb 2022 — Present

   Leads consumer public relations team, crafting media-worthy narratives for integrated campaigns driving brand resonance and consumer engagement.Develops strategies based on modern media landscape insights• Collaborates with cross-functional teams to develop winning ideas and campaigns that resonate with end customers.• Team employs a data-driven approach to PR, employing tools for real-time insights and cultural moments for strategy and performance optimization.• Executive sponsor for Black employee resource group.

Education

• UNC Kenan-Flagler Business School

  Master of Business Administration - MBA

  2019

• Colorado State University Pueblo

  B.S., Mass Communications - Broadcast

  1998 — 2002

Skills

• Broadcast
• Marketing Communications
• Facebook
• Marketing
• Event Planning
• Publications
• Press Releases
• Social Media Marketing
• Corporate Communications
• Public Relations
• Editing
• Media Relations
• Publicity
• Social Networking
• Social Media
• Strategic Communications
• Management
• Television
• Event Management
• Crisis Communications