Adam Walker
Area Sales Manager @Flex-R
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WORK HISTORY
Area Sales Manager @Flex-R
Responsible for the Northern Region, developing long term relationships with key contractors, specifiers and stakeholders to deliver long lasting and robust waterproofing solutions to complex problems, both commercially and domestically. Involved from early design / pre-planning stage through to completion, via roof condition surveys, NBS specifications and competitive tenders, ensuring correct specification and design guidance is followed. Implementation of new specification strategy & structure to grow the business into new markets and regions, securing the long term success of the SRI Division.
ABOUT ADAM WALKER
An experienced Sales Manager specialising in the flat roof waterproofing specification market, with a strong track record of driving revenue growth, building strategic relationships, and securing high-value specifications across commercial and residential projects.With extensive knowledge of flat roofing systems, including PVC & EPDM single-ply membranes, liquid-applied waterproofing, and built-up systems. I work closely with architects, consultants, contractors, and developers to ensure technically robust and commercially viable solutions are specified from concept through to completion.My approach combines technical expertise with strategic sales leadership:• Influencing specifications and securing early project engagement• Building long-term relationships across the supply chain• Leading, mentoring, and developing successful sales/technical teams• Identifying new market opportunities and driving strategic growth• Providing technical guidance to ensure compliant, high-performance roofing solutionsI thrive in competitive environments where relationship management, product knowledge, and market insight are critical to success. By aligning client needs with high-performance waterproofing solutions, I help deliver durable, compliant, and cost-effective roofing systems.
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