Adam Vanbibber
- Role
- Co-founder at Path Theory
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Adam Vanbibber
A marketing and analytics executive with extensive experience in digital and traditional…
Experience
Co-founder
Jul 2012 — Present · San Francisco, CA, US
A metrics-driven marketing agency specialized in promotion and optimization of websites using data to define the strategic path of an organization. Path Theory is backed by expertise in strategy, marketing, analytics, campaign management and data structure. Path Theory’s services include strategy, design and execution of offline and online marketing campaigns. The approach to creative and media services is based on proven principals and strategies that are driven by a commitment to the direct response discipline of control-based testing and direct channel development. Path Theory helps clients determine the best way to reach their target audience and then develop effective creative campaigns and select the ideal media mix.• Contracted with clients for them to better understand distribution opportunities by producing predictive modeling specific to their business• Developed a unique sales path that resulted in a 20% Upsell take rate increasing the average order value by over 34%.• Created an in-house tracking and testing platform that allows us to manage and test client campaigns at a granular level, as well as house all client creative in an accessible repository. • Assembled a team of world class direct response talent including Designers, copywriters analysts and media buyers.
Skills
- Lead Generation
- Customer Acquisition
- Online Advertising
- Direct Marketing
- Web Analytics
- Sales
- Web Marketing
- Google Adwords
- Google Analytics
- Email Marketing
- Customer Retention
- Marketing Strategy
- Marketing
- Digital Marketing
- Integrated Marketing
- Online Marketing
- E-Commerce
- Strategic Partnerships
- Competitive Analysis
- Product Marketing
- Multi-Channel Marketing
- Salesforce.com
- SEO
- Analytics
- Brand Development
- Start-Ups
- Strategy
- Social Media Marketing
- Crm
- Advertising
- Mobile Marketing
- Marketing Research
- Marketing Management
- Ppc
- Sem
- Market Research
- Product Management
- Business Development
- B2b
- Market Analysis
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