Adam Szabo
State Media Services Program & Marketing NCO
- Role
- State Media Services Program & Marketing Nco at National Guard Bureau
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Adam Szabo
Adam Szabo is a highly motivated individual who has a wide variety of experience that varies from sales, account development, client management, consulting and leadership in the financial and defense industry. I have experience working with C-level/field grade officers in a direct client facing role that allows me to work within several different industries on a consultative basis.I have also been in the Michigan Army-National Guard for over eleven years taking on various roles that have helped me develop as a young leader. When I\'m not working you can find me doing anything outside such as: fishing, kayaking, hockey, golfing, tennis, or something that keeps me active. And of course, spending time with my family and friends as much as I can!Anything else you\'d like to know feel free to message me and I\'m pretty much an open book!
Experience
State Media Services Program & Marketing Nco
Oct 2025 — Present · Arlington, VA, US
Overseeing statewide media, marketing, and public affairs initiatives in support of National Guard recruiting, retention, and public engagement objectives. Leading strategic communication efforts across digital, print, and event-based platforms while ensuring brand alignment, message consistency, and regulatory compliance.Key Responsibilities & Achievements:• Planned and executed statewide marketing and media campaigns to support recruiting and organizational awareness goals• Managed social media strategy, digital content, and visual storytelling, increasing engagement and reach across platforms• Coordinated with public affairs, recruiting, and senior leadership to align messaging with National Guard Bureau priorities• Supervised the creation of photo, video, and written content for internal and external audiences• Served as primary liaison between state units and external media partners, vendors, and event organizers• Ensured all communications met DoW, NGB, and state-level compliance standards• Tracked campaign performance metrics and adjusted strategies to improve effectiveness• Mentored and trained junior personnel in media operations, branding standards, and professional communication
Education
Northern Michigan University
Public Relations/Marketing
2016 — 2020
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