Adam Starkey
Commercial Director - Global Travel Retail @Bitmore
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WORK HISTORY
Commercial Director - Global Travel Retail @Bitmore
Lead revenue growth across global airline and airport partners. Own senior customer relationships, commercial negotiations, and long-term account strategy within the travel retail channel.Accountable for delivered revenue, pipeline quality, and margin integrity. Convert strategic opportunities into sustainable, profitable growth while protecting commercial discipline and regulatory compliance.Operate at director level within a lean structure, focused exclusively on high-value commercial activity and scalable growth.
EDUCATION
Sir John Deane's Sixth Form College
A-Levels, Business Studies, Law, Product Design
Sir John Deane's 6th Form
A-Levels, A-Levels: Business Studies (B), Product Design (C), General Studies (D) & Law (B)
Sheffield Hallam University
Common European Framework, French
Sheffield Hallam University
BA Hons, Business Studies
Congleton High School
GCSE, English, Maths, Science, French
Edexcel
NVQ Diplom, Management
Sir John Deane's Sixth Form College
A-Levels
SKILLS
ABOUT ADAM STARKEY
Commercial Director – Travel Retail at Bitmore, accountable for driving sustainable, profitable revenue growth across global airline and airport partners.I lead senior customer relationships, commercial negotiations, pricing strategy, and channel development within international travel retail. My focus is simple: convert strategic opportunity into delivered revenue while protecting margin discipline and long-term commercial integrity.Over the past two years I have delivered £845k in additional recurring revenue, with a further significant pipeline shaped for the next cycle. I specialise in B2B growth, international wholesale, product development, and building scalable commercial structures in lean environments.Alongside commercial leadership, I co-led the transformation that achieved EcoVadis Platinum Top 1%(93/100) and B-Corp Certification. Sustainability at Bitmore is not a marketing angle; it is embedded into product design, supply chain governance, and customer proposition. Our BITMORE™ range focuses on carbon-conscious travel tech and accessories made from recycled materials, aligned with the growing ESG expectations of global travel retail partners.My approach blends revenue ambition with operational discipline and regulatory awareness, ensuring growth is both commercially sound and responsibly structured.Outside of work, I enjoy long-distance running (yes I\'m one of those people) and experimenting in the kitchen; disciplines that mirror my professional approach: consistency, resilience, and continuous improvement.
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