Adam Sparling

About Adam Sparling

I specialize in turning connected products into recurring revenue platforms.My work sits at the intersection of hardware, software, and subscription economics — building the operating systems that allow new products, services, and revenue streams to scale.Over the past decade, I’ve helped launch and scale connected services in complex environments, translating data, customer behavior, and product capabilities into durable growth engines. Much of this work has been within mobility and automotive ecosystems, where I’ve helped build and scale new digital businesses from $0 to meaningful revenue.My focus areas include:• subscription monetization• pricing and packaging architecture• attach-rate optimization• lifecycle revenue and retention• go-to-market systems that scaleWhile grounded in analytics and operations, my role is ultimately about connecting strategy to execution — aligning product, finance, marketing, and operations around a shared growth model.I’m most energized working in environments where hardware, software, and services converge to create entirely new business models.

Experience

1. Director of Super Cruise Growth & Monetization, Onstar Services

   General Motors

   Oct 2025 — Present

   Commercial leader for ADAS and autonomous vehicle subscription services across the installed base of GM’s global connected vehicle fleet.• Own post-vehicle sale growth engine for Super Cruise subscription adoption and lifecycle revenue• Lead commercialization strategy translating ADAS / AV capabilities into scalable revenue models• Drive attach rate, engagement, and monetization across the installed vehicle base• Provide business perspective on autonomous vehicle roadmap and future service models• Partner with Product Marketing on pre-sale positioning while owning post-sale adoption and revenue performance

Education

• Bentley University

  Master of Business Administration (MBA), Business Analytics

  2012 — 2014

• Michigan State University

  Bachelor of Arts, Finance

  2005 — 2009

Skills

• Internal Controls
• Budgets
• Financial Analysis
• Human Resources
• Statistics
• Teamwork
• Coaching
• Leadership
• Customer Service
• Sql
• Management
• Interpersonal Skill
• Accounting
• Financial Modeling
• Oracle Sql Developer
• Presentations
• Forecasting
• Auditing
• Communication
• Microsoft Office
• Data Analysis
• Accounts Receivable
• Brand Development
• Statistical Data Analysis
• Strategy
• Data Visualization
• Financial Statement Analysis
• Data Analytics
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Market Research
• Marketing Analytics
• Microsoft Word
• Access
• Statistical Modeling
• Analysis
• Public Speaking