Adam Sobol

About Adam Sobol

My proudest achievements center around the people that I have had the privilege to lead, both directly and indirectly. My constant focus has been my continued growth as an effective, empathetic and inclusive leader that can deliver results through other people, build followership, and creative inclusive environments and cultures. Coaching and developing my teams is my passion and my proudest moments include the countless successes of team members being promoted, experiencing professional (and personal) growth, receiving professional accolades, and feeling the comfort and safety to be as much a part of their true selves as they want to bring to work so that they can thrive.Professional Description: Global, medium sized, and start-up experience with global, regional and local remits. Adam is a proven transformation leader and senior executive with over two decades of ongoing achievements in highly competitive corporate environments, emerging international markets and startups. Adam’s diverse leadership experience and broad skill set have allowed him to repeatedly achieve outstanding results in different functional groups and geographies. He is an accomplished business strategist and proven team builder who has led small teams and large organizations, and has an extensive track record of effectively addressing critical operational issues. Adam is a marketing thought leader with a remarkable background in marketing strategy, customer experience, business and process transformation, operations management, investments and P&L management. His commitment to customer values and ongoing business improvement is evident in his numerous career achievements and his career advancement from management to senior leadership positions. Areas of expertise include:* Leadership* Marketing* Customer Experience* Financial Services * Business Strategy* Vendor Management* Operations* Shared Services* Cost Management* TelecommunicationsPeople Leadership I Marketing Strategy I Acquisition I Loyalty I Customer Marketing I Customer Focus I Customer Centric I Revenue Growth I Business Transformation I Shared Services I Operations I Change Management I Investment strategy I P&L management I Project Management I Strategic Planning I Category Management I Supply Chain I Relationship Management I Marketing Capabilities I Expense management I Expense Reduction I CMO I COO I Marketing Operations I Operations I CRM I

Experience

1. Senior Vice President, Head of Marketing

   BECU

   Dec 2024 — Present

   Lead all marketing functions, including branding, product marketing, performance marketing, contentstrategy, digital marketing, sponsorships, affinity programs, creative services, marketing technology, andmarketing forecasting.

Education

• NLP School of New York

  Practitioner Certification, Neuro Linguistic Programming (NLP)

  2015 — 2015

• Charles Sturt University

  BBus, International Business Management

  2000 — 2004

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Experience
• Mergers & Acquisitions
• Performance Management
• Financial Services
• Consulting
• Change Management
• Business Process
• Marketing
• Business Intelligence
• Customer Relationship Management (Crm)
• Procurement
• Regulatory Requirements
• General Management
• Strategic Partnerships
• Leadership
• Business Analysis
• Business Development
• Digital Marketing
• Vendor Management
• Project Planning
• Operations Management
• Strategy
• Social Media Marketing
• Partner Management
• Project Management
• Budget Management
• Analytics
• Business Strategy
• P&L Operations
• Integrated Marketing
• Program Management
• Expense Management
• Business Process Improvement
• Strategic Planning
• Consumer Marketing
• Analysis
• Relationship Management
• Direct Marketing