Adam Shigem

About Adam Shigem

I help organizations uncover who they are, say it clearly, and live it fully.Who I Am:I’m a Brand Strategist passionate about building purpose-led brands with clarity and depth. With a background in consumer research and a lifelong fascination with language, I bring both analytical insight and narrative finesse to every project. Expertise & Approach: Consumer-Centric Insight: I fuse rigorous research methodologies with a linguist\'s eye for nuance – uncovering rich behavioral signals that traditional data often miss. Strategic Brand Architecture: From positioning and identity to tone of voice and visual expression, I design holistic brand ecosystems built on values and aspirational purpose. Creative Brand Expression: From campaign development to copywriting to visual storytelling, I help brands articulate who they are and bring it to life across every touchpoint. I shape messaging frameworks, write emotionally resonant content, and bring ideas to life – launching what’s new and reimagining what’s next.Empower Brand Stewards at Every Level: I believe great brands are everyone’s job. I build tools, language, and trainings that help every employee – from the C-suite to customer service – understand, embody, and champion the brand.What Excites Me: A successful brand story doesn’t just live in a slide deck – it lives in the people who tell it every day. I love turning strategy into a story that scales: across teams, functions, channels, and moments. Whether it’s launching a new brand or breathing life into an established one, I love helping organizations align around a shared voice – so marketing isn’t just a department, it’s a collective mindset. I’m especially drawn to future-focused brands that lead with purpose and aren’t afraid to think (and speak) differently.Let’s connect if you’re ready to elevate your brand with strategy that\'s smart, bold, and brought to life across your whole company.

Experience

1. Associate Strategy Director

   Mekanism

   Aug 2025 — Present · Seattle, WA, US

Education

• UC Santa Barbara

  Bachelor of Arts (BA), Communication

  2007 — 2012

• Boston University

  Master of Science (MS), Advertising

  2012 — 2013

Skills

• Digital Marketing
• Project Planning
• New Media
• Market Planning
• Marketing Communications
• Strategy
• Qualitative Research
• Strategic Communications
• Marketing
• Strategic Planning
• Public Speaking
• Advertising
• Linguistics
• Social Media Marketing
• Quantitative Research
• Unicorn Wrangling
• Social Media
• Research
• Creative Writing