Adam Shellam
Data Scientist Ii @Expedia Group
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WORK HISTORY
Data Scientist Ii @Expedia Group
London, GB
Supported the GEOs team (Marketing Analytics) in driving Expedia Group\'s global market expansion by delivering actionable insights through clickstream to deliver monthly traffic reviews, competitive insights, ad hoc analyses, and formation of testing to inform strategic decisions.Led projects to create a weekly performance monitoring system for properties, integrating multiple metrics into a SQL/Python pipeline, visualised in Tableau, identifying low-performing properties through K-Means clustering and XG-Boost. Conducted incremental testing using R-Studio to measure the impact of global expansion, leveraging advanced techniques like causal impact analysis and other statistical methods to deliver robust insights.
EDUCATION
University of Plymouth
Bachelor’s Degree, International Business with French
Excelia
Bachelor's Degree, International Business
The Crypt Grammar School
High School
SKILLS
ABOUT ADAM SHELLAM
A motivated and diligent Data Scientist with expertise in marketing analytics, leveraging advanced techniques and tools like SQL, Tableau, Python and R-Studio to deliver actionable insights and drive strategic decision-making. Proven track record in global market expansion, performance monitoring, and incremental testing, with a strong background in data-driven optimisation and stakeholder communication.
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