Adam Segal

About Adam Segal

Hi, I’m Adam. I’m a Paid Media Marketing Manager with 6+ years leading multi-million-dollar campaigns across programmatic, paid social, and search. I specialize in performance-driven acquisition strategy, pacing and delivery optimization, and translating campaign data into scalable growth frameworks across global markets.I’ve managed high-budget campaigns for brands including Netflix, Paramount+, and Disney, partnering with cross-functional teams to drive measurable performance and disciplined execution at scale.Fluent in English, Spanish, and Italian, and currently studying French. Outside of campaign dashboards, you’ll find me playing guitar, hiking, or reading non-fiction.

Experience

1. Paid Media Marketing Manager, Social

   Netflix

   Oct 2025 — Present · Los Angeles, CA, US

   Own paid media strategy within a tier-based campaign framework, refining audience targeting criteria across Meta, improving alignment between objectives, budget allocation, and incremental reach goals- Design structured A/B testing across creative, copy, and audience segments; integrated learnings to create a comprehensive performance view, driving optimizations that improved both acquisition and content engagement-Lead communications, expectation setting, and campaign workflow alignment between internal Netflix marketing stakeholders and the external media agency, ensuring clarity on KPIs, reporting cadence, optimization priorities, and cross team decision making

Education

• American University

  Public Relations and Strategic Communication, Communication and Media Studies