Adam Schwartz
Marketing Strategy at Apple TV | MBA
- Role
- Marketing Strategy at Apple
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Strategy
Jun 2019 — Present · Los Angeles, CA, US
Lead global marketing strategy for original programming, overseeing brand positioning, audience analysis, campaign planning, budgeting, and all producer and partner relations for tentpole titles such as Stick, Chief of War and Masters of the Air.Oversee all TV title integrations for Apple’s live sports initiatives (Friday Night Baseball and MLS Season Pass), including custom content, talent partnerships, ad inventory management, on-air promotions and bespoke creative executionsDrive millions of dollars worth of earned media value and meaningful customer acquisition by identifying, negotiating and executing first-of-their-kind opportunities with key partners including Twitch, IMDb and Fandom
Education
University of Southern California
Bachelor of Arts - BA, Communication and Media Studies
UCLA Anderson School of Management
Master of Business Administration - MBA
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