Adam Samuel

Emear Product Manager Epson Colorworks Label Printers @Epson UK & I

Own the marketing strategy and marketing plan for the label printing solutions across EMEAR- Carry out end user and partner surveys to collect useful market insight- Work as the liaison with the R&D team to provide feedback- Build relationship with industry’s key partners to forge alliances and use synergies to increase sales opportunities. • Define the Go-to-market strategy- Define the products’ value selling proposition- Plan, budget and oversee the development of necessary materials that are required (print material, web content and email communications)- Communicate effectively the key value proposition. • Assess and analyse market intelligence to identify opportunities. • Highlight and advertise end-user case studies to reinforce the key product’s value to the market- Carefully select best practice examples to promote the use of products. • Product lifecycle management- Responsible for new products launching and bringing to the market- Carry out all the necessary back-office work- Maintain product literature, website content, coordinate • Evaluate the products’ competitiveness against competitive products per vertical market. • Support partner activities: Workshops, trainings, partner events, activities targeting the strengthening of the relationship with partners, creating a community loyal to the brand and the promotion of the products. • Create an annual marketing plan of activities: Select critical trade shows to showcase the products, organise the development of printed sales material.