Adam Saltzman

About Adam Saltzman

Multifaceted Program Director with 13+ years\' of progressive leadership experience curating interactive, highly engaging entertainment programming for Sirius XM Radio. Manage team of Associate Program Directors & Coordinators to oversee end-to-end program management efforts; research catalogs, perform copywriting, develop special features, and align messaging for artists and celebrities.Utilize deep knowledge of digital formats, categorizations, clocks, and rotations. Conduct live and taped interviews, prepare artists and celebrities for radio spots, guest DJ appearances, and live events, which result in the highest-quality guest experiences, and listener experiences. Well-versed in Pop and Rock history, culture, and production.Key Program Management Highlights:• Co-planned, ideated & launched The Beatles Channel on Sirius XM Radio, which has become a top artist-based channel and 1st Beatles-endorsed radio station• Facilitate hundreds of celebrity & music artist interviews• Manage programming content utilizing vast knowledge of radio & streaming formats and trends• Develop content strategy across genres aligned with artist brand voiceNotable Talent Interactions:Paul McCartney, Ringo Starr, Jimmy Page, Eddie Vedder, Taylor Swift, Don Henley, Billy Joel, Ron Howard, Smokey Robinson, Jimmy Fallon, Sheryl Crow, Steve Perry, Rob Thomas

Experience

1. Program Director, Music Programming

   SiriusXM

   Jan 2016 — Present · New York, NY, US

   Oversee programming operations & hand-picked to be on leadership team for The Beatles Channel. Co-Directed planning, ideation & launch for the channel. Partnered with CEO of Apple Corps (The Beatles) to create channel and provide weekly updates. Program Management Leadership:• Managed team of Associate Program Directors & Coordinators to implement programming • Hired, developed & mentored talent to produce creative content aligned with demographics• Facilitated hundreds of engaging interviews with top musical artists and celebrities• Managed complex program schedules utilize expertise of Music Master software • Reviewed entire Beatles catalog and created engaging playlists to grow audience• Curated content from hundreds of hours of Beatles footage and documentaries; created isolated audio from each of the band members used to introduce show concepts and playlistsInterviews & Cross-Functional Collaboration:• Conducted interviews with hundreds of Artists & Celebrities to promote projects• Engaged guests, agents, managers & publicists to identify creative content angles• Partnered with Producers to craft persuasive content that drove brand alignment & ensured consistent messaging across multiple channels• Collaborated with Talent team to identify & select on-air talent to perform interviews, fan-voted countdowns & other creative specialty showsFeatures, Series & Live Events:• Created innovative programming features, including fantasy concerts mixing live & solo performances with Beatles’ quotes to create feel of live concert• Produced weekly fan and celebrity-hosted shows featuring their song picks & fun trivia segment• Awarded New York Festivals Radio Awards’ silver medal for The Magical History Tour as member of team that produced 1st-of-its-kind show featuring every Beatles song in exact order they were recorded• Co-created weekly 2-hour talk show, The Fab Fourum, an interactive crowd-sourced show between Hosts, Celebrities & Fans

Education

• Connecticut School of Broadcasting

  Certificate, Broadcasting, Broadcasting

  2009

Skills

• Public Speaking
• Microsoft Office
• Customer Service
• Leadership
• Social Media
• Management