Adam Rood
Go-to- Market Manager @Virgin Media O2
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WORK HISTORY
Go-to- Market Manager @Virgin Media O2
As GTM Manager at Virgin Media O2, I lead the delivery of high-impact consumer launches across the Virgin Media and O2 brands — turning propositions into market-ready experiences that drive results.My role spans the full GTM lifecycle: from positioning and planning, to creative execution and post-launch optimisation. I collaborate with product, commercial, digital, and brand teams to ensure every launch lands with impact and consistency across all channels.Currently focused on the B2C space, I bring a commercial edge from my B2B background — ensuring propositions not only resonate with customers, but perform against business goals.
EDUCATION
York St. John University
Certificate of Higher Education, Education Studies
ABOUT ADAM ROOD
Experienced marketeer— now navigating the shift from B2B to B2C marketing at Virgin Media O2 as a Go-to-Market manager.I’ve led campaigns and programmes for businesses of all sizes and am now diving into the fast-paced world of consumer marketing, bringing a commercial edge and customer-first mindset.Former LGBTQ+ network chair, always up for purposeful conversations and building better connections — in and out of work.Let’s connect if you’re into GTM, brand, or just making big ideas land.
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