Adam Robinson-Grimshaw
Strategic Account Marketing Manager - Emea Airlines @Amadeus
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WORK HISTORY
Strategic Account Marketing Manager - Emea Airlines @Amadeus
Ownership and delivery of ABM strategy targeting \'Shapers\' airlines accounts in EMEA.• Delivery of highly-targeted creative marketing campaigns that connect with target accounts, grow footprint and achieve advocacy.• C-Suite stakeholder liaison• Event strategy & end-to-end delivery• Content marketing strategy; personalisation• SEA strategy - Digital microtargeting campaigns• SEM strategy - Targeted social media activities• Design & video – Personalised campaigns helping reinforce Amadeus brand• Data analysis & performance evaluation; MQL, Marketing touched conversions, Engagement scoring• Initiating and leading supplier marketing strategy
EDUCATION
University of Derby
BA Hons, Events Management
King Edvard Vi Nuneaton
Travel and Tourism, Tourism and Travel Services Management, C,C
ABOUT ADAM ROBINSON-GRIMSHAW
I enjoy driving change in a vibrant and fast-paced travel & technology environment, influencing colleagues, clients & key decision-makers through forward-thinking, creativity, and strong relationships. Now working in a SaaS environment, I strive to maximise ROI through high-value multi-channel marketing programmes and campaigns that funnel effectively and support the growth agenda. Creative marketer skilled in strategy, planning & delivery. Experienced in content creation, digital marketing, event management, project management, partner marketing, and sales enablement.
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