Adam Johns

Sr Manager, Nlg Content Product Solutions @Expedia Group

Rome, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2017 — Present

Sr Manager, Nlg Content Product Solutions @Expedia Group

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Rome, IT

In a nutshell: Designing Natural Language Generation (NLG) content solutions to transform the customer experienceWhat I do in more detail: Partner with Expedia Group brand marketing and retail product divisions to create relevant and personalized customer experiences through machine generated content using artificial intelligence Manage a team of specialized content data scientists in the scoping, building and release of multi-lingual NLG content products Partner with data science, product and tech to design state-of-the-art NLG content tools: generative AI (large language models) incl. GPT-3, ChatGPT, and previous versions; rules-based data-to-text models, dataset curation and augmentation

EDUCATION

2005 — 2006

Pontifical Gregorian University

Latin Language and Literature

2003 — 2004

Scuola Normale Superiore

Lettere e Filsofia (Literature & Philosphy)

2001 — 2005

University of Oxford

BA, Modern History

2006 — 2007

Warburg Institute, University of London

MA, Cultural and Intellectual History 1350-1650

SKILLS

StrategySearch Engine Optimization (SEO)Google AdwordsOnline MarketingContent StrategyEmail MarketingTourismContent ManagementCustomer Experience ManagementSEO CopywritingLean Six SigmaContinuous ImprovementWeb AnalyticsEditingNew MediaData AnalysisAgile Project ManagementWeb Content ManagementProcess ImprovementSocial Media MarketingMarketing OnlineCustomer Relationship Management (Crm)E-CommerceProject ManagementMarketingCrmSEOChange ManagementCopywritingGoogle AnalyticsOnline AdvertisingWeb ContentTranslationWritingBloggingSocial MediaManagement

ABOUT ADAM JOHNS

A multi-disciplinary E-commerce business leader and generative AI specialist currently working in the travel and tourism sector, I devise engaging and best-of-class experiences in the world of online retail and e-commerce, based on an accurate and in-depth knowledge of the customer and their behavior, motivations and aspirations. I firmly believe customer satisfaction and retention to be the key to business success as well as your ability to effectively tap into the voice of the your customer. Combining business acumen with creative flair, I have a proven track record in content & product management, including the development of NLG and NLP solutions (including Generative AI). I also have a solid background in CRM & email marketing, social & SEO, and operations. Specialties: gen ai, prompt engineering, data curation, data augmentation, data annotation, business transformations, strategic leadership, people management, creative problem solving, site analytics, budgeting, technical expertise, rigorous planning, robust process analysis/design, and efficient execution.

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Adam Johns — Sr Manager, Nlg Content Product Solutions at Expedia Group in Rome, IT | Unifers