Adam Pierce

Experience

1. Product Marketing Manager

   Enumerate

   Mar 2022 — Present · Knoxville, TN, US

   Develop and execute strategic marketing plans for Enumerate’s SaaS solutions, targeting both B2B and B2C markets- Serve as the bridge between product management, sales, and customer success teams to develop and implement marketing and sales strategies that achieve business objectives- Conduct comprehensive market research and competitive analysis to inform product positioning and go-to-market strategies- Create compelling content including blogs, case studies, product messaging, value propositions, and marketing collateral that resonate with target audiences- Lead go-to-market planning and execution for new product launches and feature updates, ensuring cross-functional alignment- Utilize data analytics and customer insights to optimize marketing campaigns and improve customer acquisition, engagement, and retention- Develop and manage multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising- Collaborate with sales teams to produce effective sales enablement materials, such as presentations, case studies, and product collateral- Monitor and analyze key performance metrics to measure the success of marketing initiatives and identify areas for improvement- Lead cross functional teams, fostering a collaborative and innovative work environment.

Education

• Pellissippi State

  AAS

  2005 — 2007

• Strayer University

  Bachelors

  2009 — 2010