Adam Peake

President, Under Armour Americas

Role: President, Americas at Under Armour
Location: Baltimore, MD, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

Experience

President, Americas
Under Armour
Feb 2026 — Present · Baltimore, MD, US

Education

University of Maryland
B.S., Marketing
Wake Forest University School of Business
MBA

Skills

Apparel
Strategy
Multi-Channel Retail
Channel Strategy
Retail
Category Management
Sales Channel Development
Forecasting
Strategic Partnerships
Business Development
Sponsorship Activation
Footwear
Public Speaking
Business Strategy
Fashion
Strategic Planning
Brand Development
Marketing
Sports Marketing
Sales Management
Product Marketing
Sales Presentations
Merchandising
Brand Management
Marketing Strategy
Sales
Sporting Goods

Contact information

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Work email
•••••@underarmour.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Under Armour

13K employees · Founded 1996 · Baltimore, Maryland, United States

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

underarmour.com

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Experience

President, Americas

Education

University of Maryland

Wake Forest University School of Business

Skills

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