Adam Pardonoff

About Adam Pardonoff

Experienced Strategy Professional with a demonstrated history of working in the automotive industry. Skilled in Strategy, Market Research, Sales, Marketing, and data mining. Strong business development professional with a Bachelor of Business Administration (B.B.A.) focused in Finance and Marketing from Grand Valley State University & an MBA from Wayne State University focused in Finance and Marketing.

Experience

1. Marketing Manager Gmc Sierra Ev, Canyon, Yukon, Savana Van

   General Motors

   Sep 2024 — Present

   Lead & manage a team of assistant marketing managers and product information specialists to execute marketing strategies and go to market tactics while developing a high performing team through feedback/coaching, performance reviews, and skill development• Created a 4P Marketing Plan to launch Sierra EV including distribution plan, feature messaging plan vs the competition, pricing strategy, and communication plan that includes strategy for paid, earned, owned media channels• Established 4P Marketing Plan to launch MCM Yukon globally while continuing to down sell the current gen Yukon/Yukon XL which just delivered its highest EBIT on record & hit its highest sales since 2007• Implemented and created packaging adjustments, special editions, and promotions which led to Canyons best sales year ever and sub-brand penetration ever of AT4 & Denali• Oversee everyday marketing tasks for Yukon/Canyon/Sierra EV such as key messaging and marketing material reviews for social, website, CRM, advertising, product training etc.• Work cross functionally with product marketing, communications, external agencies, and other partners to develop compelling stories and unique selling points for customer adoption• Monitor and analyze sales trends including using things like sales data, customer data, market trends, and product trends to drive packaging, trim, and pricing recommendations/changes• Collaborated with Advertising/Creative Agencies to create shot lists and develop a suite of assets/videos to utilize for both Yukon & Sierra EV while recognizing cost savings of having both vehicles shot at the same time• Developed and updated the GMC growth strategy and continue to represent the GMC brand at public media events as well as champion the GMC brand within GM

Education

• Wayne State University

  Master of Business Administration - MBA, Finance and Marketing

  2019

• Grand Valley State University

  Bachelor of Business Administration (B.B.A.), Finance and Marketing

  2013 — 2017

Skills

• Microsoft Office
• Sales
• Managerial Finance
• Research
• Financial Analysis
• Marketing Strategy
• Presentations
• Life Insurance
• Finance
• Email Marketing
• Social Media Marketing
• Microsoft Excel
• Time Management
• Market Research
• Leadership
• Corporate Finance
• Marketing
• Team Leadership
• Data Analysis