Adam Pallesen
- Role
- Senior Manager, Business Intelligence at Citrix
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Adam Pallesen
Data-driven sales enablement leader, aligning people and processes to maximize business…
Experience
Senior Manager, Business Intelligence
Apr 2018 — Present
Optimized the way we fund our resellers\' marketing efforts by creating a dashboard tool to analyze the commonalities shared between our most successful channel partners and the activities that drive the best results from our $5M MDF budget. • Created and implemented new KPIs demonstrating the effectiveness of our enablement and marketing efforts and the financial value they bring to our channel partners.• Identified ideal channel partners to invest in as part of a new product launch pilot and analyzed the investment impact to their overall bookings and revenue results.• Managed multiple vendor relationships, resulting in the development and implementation of a third-party API, which reduced quarterly manual dashboard maintenance efforts by 33%. • Developed new data collection processes and their associated change management protocols to collect and provide insights for unique business challenges.
Education
Wharton Online
Certificate, Business Analytics
2019 — 2019
University of Central Florida
Bachelor of Arts (B.A.), Digital Media
2002 — 2006
University of Florida
Master of Business Administration
2011 — 2013
Skills
- Marketing
- Recruiting
- Vdi
- Saas
- Leadership
- Program Management
- Management
- Coaching
- Cloud Computing
- Citrix
- Project Planning
- Interviews
- Software Documentation
- Citrix Metaframe
- Windows
- Technical Writing
- Virtualization
- Business Development
- Enterprise Software
- Sharepoint
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