Adam Nava
Demand Generation & Integrated Campaigns Leader | High Growth SaaS Companies & Enterprise F500
- Role
- Director, Global Integrated Campaigns at 8x8
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Adam Nava
Proven track record in B2B technology marketing from Fortune 500 companies to startups, I excel in crafting and executing global brand and demand strategies. My expertise extends to integrated campaigns and full-funnel multichannel initiatives. I have a strong aptitude for building lasting partnerships with sales and partners, aligning on pipeline goals, accountability measures, and go-to-market strategies. Known for both strategic acumen and hands-on execution, I am recognized by colleagues for my creative approach and empathetic leadership style, ensuring success in dynamic, collaborative environments. Skills: Campaign design & implementation Account-Based Marketing (ABM/ABX) Performance metrics & reporting Team leadership & people management Prospect & customer journey mapping 3rd-party agency management Content ideation for buyer’s journey Persona mapping and messaging frameworks Conversion rate optimization (A/B testing) SDR orchestration and sequence planning (HubSpot, SalesLoft, Outreach) ABM & intent platforms (LeadSpace, Bombora, TechTarget Priority Engine, 6Sense, DemandBase) Marketing automation platforms (Eloqua, Pardot, Marketo, HubSpot) Data visualization (Looker, Tableau) CRM systems (Salesforce, HubSpot) Omnichannel experience (LinkedIn, Google, Reddit, Twitter, etc.) Gifting platforms (Sendoso, Postal)
Experience
Director, Global Integrated Campaigns
Jun 2024 — Present · Campbell, CA, US
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.