Adam Logan

About Adam Logan

As a seasoned marketing leader with over 15 years of experience, I currently lead the…

Experience

1. Vice President Global Marketing

   Ometria

   Jan 2024 — Present · NY, US

   Own the global marketing strategy, aligning demand generation, brand marketing, product marketing, and content to support company growth goals and strengthen Ometria’s positioning in the retail and ecommerce technology space.Lead and scale a high-performing marketing team, providing strategic direction across acquisition, lifecycle marketing, events, partnerships, and communications.Delivering pipeline-driving programs that supported revenue targets across enterprise and mid-market segments, partnering closely with Sales, RevOps, and Customer Success to optimize conversion and accelerate deal cycles.Overseeing product marketing, defining messaging and positioning that clearly articulated Ometria’s differentiated value, informed competitive strategies, and supported successful product launches.Strengthening the Ometria brand, elevating the company’s voice through thought leadership, content strategy, annual conference and event\'s and analyst relations to improve market visibility and category authority.Launching integrated, multi-channel campaigns, leveraging digital, ABM, field marketing, and retail-focused events to drive awareness, engagement, and demand.Implementing data-driven marketing operations, improving reporting, attribution, and forecasting to ensure marketing performance was measurable, transparent, and tied to commercial outcomes.Partnering with executive leadership on company-wide strategy, contributing to product roadmap alignment, GTM planning, fundraising narratives, and long-term positioning in the customer marketing platform ecosystem.Fostering a culture of creativity, accountability, and experimentation, enabling the team to execute at pace while continuously improving efficiency and impact.