Adam Lewis

About Adam Lewis

Adam is a digital marketer focused on helping brands grow their direct-to-consumer business online. Before Founding Foghorn Labs, Adam worked at Google from 2003 to 2010 on a variety of teams, from Enterprise Media Sales to International Product Marketing, giving Adam a unique perspective on how to help companies leverage the web to scale their business. In 2010, Adam received an EMG/Founder’s award from Google’s Executive Management Group for his work on the rollout of the new Google Ads (AdWords) interface. The clients Adam worked with at Google include the New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce, and Apple. At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online. Past and current clients of Foghorn Labs include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, Burley, Simms Fishing, Rumpl, Taylor Stitch, GU Energy Labs, Castelli, FlyLow, Youth to the People, Salt & Stone, BOTE, and BMW.Areas of Expertise: Direct-to-Consumer eCommerce, growth forecasting, marketing strategy, digital campaign planning, SEM, SEO, Paid Social, and web analytics.

Experience

1. Founder

   Foghorn Labs

   Apr 2010 — Present · Portland, OR, US

   Performance Marketing for Outdoor & Active Lifestyle BrandsFoghorn Labs is a digital marketing consultancy focused on developing outstanding integrated marketing campaigns for outdoor and active lifestyle brands selling direct-to-consumer online. We develop, implement and manage digital campaigns that integrate search engine marketing, SEO, social media promotions, display advertising, and web analytics.Past and current clients include Black Diamond Equipment, Therm-a-Rest, Leatherman, Petzl, Chrome Industries, BioLite, Simms Fishing, Castelli, Rumpl, Taylor Stitch, Mission Workshop, GU Energy Labs, Ritchey Bikes, Toad & Co, HippyTree, FlyLow, and BMW.

Education

• Syracuse University

  International Marketing, Spanish Studies

  2002 — 2002

• Santa Clara University

  BS, Business, Operations Mgmt & Information Systems, Spanish

  1999 — 2003

Skills

• Sem
• Web Analytics
• Online Marketing
• Google Adwords
• E-Commerce
• Ppc
• Online Advertising
• Analytics
• Google Analytics
• SEO
• Strategy
• Digital Marketing
• Social Media Marketing
• Mobile Marketing
• Entrepreneurship
• Integrated Marketing
• Social Media
• Landing Page Optimization
• Web Project Management
• Interactive Marketing
• Customer Acquisition
• Display Advertising
• Facebook Advertising