Adam Lacroix
- Role
- Research Manager at Touchstone Research
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Adam Lacroix
For the past 15+ years, I have helped kids’ media, technology, game, and toy companies…
Experience
Research Manager
Nov 2021 — Present
Lead, support, and mentor a team of quantative researchers that is responsiblity for designing and implementing a range of multi-faceted primary research projects for leading technology and media companies. Key accomplilshments: Developed consultitative partnerships with clients by providing research expertise based on a deep understanding of their individual research needs Increased overall revenue by 30% YOY on two major client accounts by establishing partnerships with new clients and streamlining project processes Contributed to independent thought-leadership research about key issues in market research
Education
Xaverian Brothers High School
High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
California State University, Fullerton
M.A., Psychology with a specialization in Child Development
Boston University
B.A., Psychology
Skills
- Segmentation
- Customer Insight
- Marketing Research
- Quantitative Research
- Surveying
- Project Management
- Data Analysis
- Business Insights
- Online Research
- Survey Design
- Audience Measurement
- Consumer Behaviour
- Competitive Intelligence
- Research Design
- Client Service
- Primary Research
- Questionnaire Design
- Brand Tracking
- Report Writing
- Analytics
- Brand Equity
- Data Presentation
- Advertising Research
- Market Research
- Statistics
- Concept Generation
- Spss
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