Adam Kowalsky
Ad Ops Manager at Education Week
- Role
- Ad Ops Manager at Education Week
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Adam Kowalsky
Strategic leader who takes pride in driving success through providing innovative solutions, detailed analysis, and clear communication. A talented director who spurs accomplishments through motivating and training teams, collaborating with other leaders, and influencing key decisionmakers.
Experience
Ad Ops Manager
May 2021 — Present
Lead and develop a team of Ad Operations specialists overseeing execution across Ed Week’s digital portfolio, including display, email, and lead generation products. Directed migration from Excel-based inventory tracking to Smartsheet; led platform selection, implementation, and automation build-out to reduce manual work and enable client portal and automated communications. Designed and launched a Power BI reporting framework enabling client-ready visualizations and Sales self-service performance insights; trained teams on data-driven storytelling. Built an audience insights reporting model indexing subscriber behavior, job function, and content engagement against site benchmarks to deliver strategic value beyond standard campaign metrics. Developed a bundled, full-funnel advertising product integrating awareness and lead generation tactics, including engagement-based lead prioritization to improve client conversion outcomes. Lead product-level labor and revenue analysis assessing level of effort vs. profitability; delivering automation, pricing, and product portfolio recommendations. Serve on People Leader Council, representing management priorities to executive leadership and co-leading bi-monthly leadership development forums. Member of AI Task Force; helped establish AI governance guidelines and guided pilot initiatives to test practical, low-risk applications across the organization.
Education
Robert H. Smith School of Business, University of Maryland, College
Master of Business Administration, Focus Area; Marketing
2010 — 2012
Washington and Lee University
Bachelor of Arts, Economics
2003 — 2007
Skills
- Marketing Research
- Social Media Marketing
- Powerpoint
- Marketing
- Business Analytics
- Digital Strategy
- Predictive Analytics
- Press Releases
- Digital Media
- Analytics
- Business Development
- Digital Marketing
- Advertising
- Display Advertising
- Brand Management
- Online Advertising
- Social Media
- Mobile Marketing
- Microsoft Office
- Spss
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