Adam Dickson

Marketing Campaigns Analyst @Baillie Gifford

Edinburgh, GB

Campaign Management: Manage and deliver fully integrated marketing communication (IMC) campaigns for Baillie Gifford and its investment funds. Work with agencies, media buyers, and internal stakeholders to deliver end-to-end campaigns from briefing to delivery- Marketing Communications: Write engaging copy for email marketing, advertorials, paid publisher content slots, display advertising, landing pages, event materials and paid search- Paid Search Marketing: Lead the paid search marketing strategy for Baillie Gifford and Scottish Mortgage Investment Trust working with various internal and external agency stakeholders- Lead Gen & CRM: Manage multi-channel lead generation campaigns and strategies, actively growing our CRM email database with high quality leads- Content Marketing: Devise and implement content marketing plans for key content including Trust Magazine and our podcast series, including Short Briefings on Long Term Thinking and Invest in Progress, to increase engagement- Data Analysis: Build marketing analytics dashboards to gain key insights into the performance of campaigns. Analyse the data to get actionable insights and proactively implement solutions for continuous improvement- Digital Marketing: Deploy effective digital marketing tactics across social, programmatic, digital display, search and email to drive measurable results- Creative Advertising: Strategise and implement various successful creative advertising ideas across the promotional elements of the marketing mix- AI Marketing: Leverage large language models, custom GPTs and AI tools to enhance marketing activities and improve business efficiency. This includes data analysis, video editing, content creation, personalisation, and automation.

University of Strathclyde

BA (Honours), Marketing and Management