Adam Dickson
Marketing Campaigns Analyst @Baillie Gifford
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WORK HISTORY
Marketing Campaigns Analyst @Baillie Gifford
Edinburgh, GB
Campaign Management: Manage and deliver fully integrated marketing communication (IMC) campaigns for Baillie Gifford and its investment funds. Work with agencies, media buyers, and internal stakeholders to deliver end-to-end campaigns from briefing to delivery- Marketing Communications: Write engaging copy for email marketing, advertorials, paid publisher content slots, display advertising, landing pages, event materials and paid search- Paid Search Marketing: Lead the paid search marketing strategy for Baillie Gifford and Scottish Mortgage Investment Trust working with various internal and external agency stakeholders- Lead Gen & CRM: Manage multi-channel lead generation campaigns and strategies, actively growing our CRM email database with high quality leads- Content Marketing: Devise and implement content marketing plans for key content including Trust Magazine and our podcast series, including Short Briefings on Long Term Thinking and Invest in Progress, to increase engagement- Data Analysis: Build marketing analytics dashboards to gain key insights into the performance of campaigns. Analyse the data to get actionable insights and proactively implement solutions for continuous improvement- Digital Marketing: Deploy effective digital marketing tactics across social, programmatic, digital display, search and email to drive measurable results- Creative Advertising: Strategise and implement various successful creative advertising ideas across the promotional elements of the marketing mix- AI Marketing: Leverage large language models, custom GPTs and AI tools to enhance marketing activities and improve business efficiency. This includes data analysis, video editing, content creation, personalisation, and automation.
EDUCATION
University of Strathclyde
BA (Honours), Marketing and Management
ABOUT ADAM DICKSON
A motivated, strategic and results-driven Chartered Marketer.I\'ve run various successful marketing initiatives – both strategic and tactical. This covers marketing campaigns, brand strategy, marcomms and digital marketing. Above all, I\'m a big advocate for continuous learning. So I’m always improving my skills as a marketer. From qualifications to reading, I love to learn.Today, I work in the marketing campaigns team at investment management firm Baillie Gifford. This involves marketing the company brand and our range of investment products to retail and intermediary audiences across UK and international markets. Specialties: Campaign Management; Integrated Marketing Communications; Content Marketing, Digital Marketing and Brand Management.Interests: Non-fiction Reading, Marketing, Brazilian Jiu-Jitsu and Personal Finance.
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