Adam Jalfon

About Adam Jalfon

Hardworking individual with proven Marketing and Sales performance across a wide range of industries, including oil & gas, technology, and general staffing. Execution of email marketing, including remarketing, workflows, and tracking. Utilized Google Analytics for increased search engine optimization, through improved landing pages, website design, and link building. Increased sales and awareness for small business through web marketing techniques. Extensive training and education in sales and marketing, MBA from University of Houston, 2013 Google Online Marketing Challenge Americas Champion.

Experience

1. Digital Marketing Manager

   Nexeo Plastics

   Dec 2023 — Present · The Woodlands, TX, US

   Collaborated with global stakeholders to help build, optimize and maintain the digital marketingtechnology stack, along with developing lead scoring and attribution models with support and inputfrom the marketing and sales teams.• Maintain, build and execute all web, email, account based marketing, social media, video anddisplay advertising campaigns.• Managed and optimized PPC advertising through Google AdWords.• Designed, implemented and executed social media strategy, including creating graphics andmanaging the social calendar.• Adjusted and tested various options for email messages, landing pages, online forms and more tohelp determine the most engaging combination for success.• Provide campaign ROI, tracking analytics and channel attribution reporting through GoogleAnalytics and other 3rd party reporting tools.• Maintain basic updates to website content and images, including developing new pages.• Managed 3rd party vendors for search engine optimization, website translation, and developers.

Education

• University of Houston, C.T. Bauer College of Business

  Bachelor of Business Administration (BBA), Marketing

  2003 — 2007

• University of Houston, C.T. Bauer College of Business

  Masters In Business Administration, Marketing

  2010 — 2013

Skills

• Program Management
• Sourcing
• Temporary Placement
• Research
• Event Management
• Team Building
• Management
• Powerpoint
• Microsoft Excel
• Recruiting
• Applicant Tracking Systems
• Talent Management
• Coaching
• Human Resources
• Community Outreach
• Engineering
• Leadership
• Training
• New Business Development
• Executive Search
• System Administration
• Energy
• Customer Service
• Microsoft Office
• Sales
• Marketing
• Interviews
• Microsoft Word
• Temporary Staffing
• Public Relations
• Account Management
• Change Management