Adam Henning
Award-Winning Editorial Leader | Expert in Journalism, Brand Building, Politics, Research, Crisis Communication & Audience Development | Mentor & Multi-Platform Storyteller
- Role
- News Director at Waay-Tv
- Location
- Madison, AL, US
- LinkedIn followers
- 500 followers
About Adam Henning
I’m an editorial leader and culture builder with 15+ years of experience shaping…
Experience
News Director
Aug 2023 — Present · Huntsville, AL, US
Strategic planning, reinventing workflows, and maximizing resources. Moved last place station from down 5-1 in ratings to less than 2-1, achieved #2 in demos for the first time in 25 years and won first time period in 30. Only station in the market to grow ratings on every platform in every news time period. Station revenue increased by 2 million the first year through ratings increases and News generated sales initiatives. I run a winning research based offense and make my competition play defense. Digital, social, and video consumption more than doubled, social exploded, and engagementtripled. Digital revenue topping 1 million for the first time ever.
Education
University of Florida
Political Science and Communications
Skills
- Journalism
- Video Editing
- Digital Media
- Media Relations
- New Media
- Video
- Breaking News
- Broadcast Television
- Ap Style
- Enps
- Broadcast
- Avid
- News Writing
- Videography
- Final Cut Pro
- Broadcast Journalism
- Adobe Audition
- Storytelling
- Non-Linear Editing
- Video Production
- Radio
- Television
- Producing
- Multimedia
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