Adam Haines
Product Manager (Membership & Insurance) @Uk Coaching
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WORK HISTORY
Product Manager (Membership & Insurance) @Uk Coaching
Leeds, GB
Accountable for the end-to-end performance, strategy and development of membership and insurance products across B2B and B2C markets.Lead product strategy, lifecycle management and commercial performance, owning P&L, pricing and growth targets across a diverse portfolio of services.Manage and develop the cross-functional Membership team, aligning day-to-day delivery with strategic objectives to drive customer satisfaction, operational excellence and continuous improvement.Work cross-functionally to deliver high-quality, insight-led products, using customer feedback, data and market understanding to optimise propositions, improve retention and unlock new growth opportunities.Act as a bridge between strategy and operations, ensuring clear roadmaps, strong stakeholder alignment and effective delivery across the organisation.
EDUCATION
Lifetime Centre of Excellence for Fitness
National Vocational Qualification Level 3
Lifetime Centre of Excellence for Fitness
National Vocational Qualification Level 3
University of Leeds
Bachelor’s Degree
Lifetime Centre of Excellence for Fitness
National Vocational Qualification Level 2
International Federation of Swimming Teachers Associations
NaRS Pool Attendant
SkillsActive, Skills for Business
Apprenticeship in Active Leisure and Learning Instucting Exercise and Fitness
SKILLS
ABOUT ADAM HAINES
Product leader specialising in membership, insurance and customer-focused services across B2B and B2C markets. Currently leading the strategy, performance and development of membership and insurance products, while also heading up product marketing to drive acquisition, retention and growth. Focused on building commercially successful, insight-led products that deliver real value to customers and scalable impact for organisations.
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