Adam Haft
Direct Marketing & Media Buying • Affiliate Marketing • Continual Process Improvement • Sponsorship & Project Management • Digital Marketing Relationship Management • Driving Revenue Growth
- Role
- Senior Director of Sales & Marketing B2c Marketing Direct Marketing Subscription Marketing at Global Personals, Llc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Adam Haft
Adam is an innovative, strategic, and high-energy Sales and Marketing Professional with a…
Experience
Senior Director of Sales & Marketing B2c Marketing Direct Marketing Subscription Marketing
Jan 2021 — Present · San Francisco, CA, US
Rehired to join management team of WorldNetMedia (see prior experience); charged with managing media buying initiatives and other revenue objectives as related to digital marketing including:Subscription MarketingCustomer Acquisition and RetentionAffiliate Marketing Run affiliate marketing for several sites, managing direct-reports; Overhauled media buy department—transforming it from low spend / traffic volume—quickly tripling ad buys to 100+, doubling ad buy spend, bringing company out of the red / into black by improving ROI 20%.Created game-changing, new macro / micro reporting tool: Deliver weekly report covering critical data from all buys, concisely. Streamline ad-making processes—creating significant economies of scaleFortify alliances with same traffic vendors from FriendFinder Networks, testament to strength of relationships forged over time. Customer Acquisition / RetentionBusiness DevelopmentAffiliate MarketingCreating PartnershipsChange ManagementCreating Marketing Procedures
Education
University of California, Berkeley
Bachelor's degree
Skills
- Marketing
- Multi-Variant Testing
- Product Management
- Mobile Marketing
- Competition Analysis
- Public Relations
- Marketiing Projects Management
- Strategy
- Entertainment
- Email Marketing
- Subscription Sales & Renewals
- Data Analysis
- Process Improvement
- Search Engine Optimization (SEO)
- Music
- Digital Ad Buying Formats
- Sem
- Business Development
- Digital Marketing
- Customer Acquisition & Retention
- Social Media Marketing
- Marketing Strategy
- Marketing Reporting & Analysis
- Recording
- SEO
- Digital Advertising
- Monetizing Traffic
- Competitive Analysis
- Online Advertising
- Music Industry
- Event Management
- Online Marketing
- Content Development
- Mobile Devices
- A/B Testing
- Digital Media
- Sales
- Social Networking
- Social Media
- Direct Response Marketing
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