Adam Groom

About Adam Groom

As security experts, we face unique challenges. Let\'s dive into how data analytics can be our ally for better decision making. Typically I see- Practitioners face the challenge of limited data analytics knowledge, hindering their ability to effectively interpret and leverage data for informed decision-making- They’re challenged with inadequate internal support, causing them to struggle to advance their data projects, leading to a disconnect between their security program and the organization\'s larger goals- A reliance on legacy security technology impedes data accessibility, making it difficult to integrate new data sources to be used for data analysis. Customers often reach out for data analytics services after attempting to navigate the complex process of data analysis with limited success. They’ve already identified a data source relevant to their physical security data needs. They’ve exported this data into a format like CSV, Excel, or Google Sheets, but they face challenges when they try to manually prepare the data for analysis. By the time they upload the data into a tool like Tableau, PowerBI, or Splunk, they are hopeful for insights but instead find themselves grappling with creating visualizations that are confusing and fail to convey the needed information. The realization that the data might be incorrect or not as insightful as anticipated leads to a dead-end. It\'s at this point of frustration and realization they typically reach out for professional data analytics services. For customers disheartened by the challenges of a failed analytics project, a promising future awaits with access to educational content, a strategic data process, and an innovative data experience platform. Our educational content is designed to bridge the knowledge gap, empowering security practitioners with the analytics expertise needed to understand and leverage their data. Coupled with our data strategy process, customers are guided step-by-step through the data analytics life cycle. Finally, our data experience platform revolutionizes the way customers interact with their data, offering a user-friendly interface and powerful integrations that transform complex data sets into clear, actionable insights. If you would like to know more, please send me a direct message in Linkedin.

Experience

1. Manager National Integrators

   Verkada

   Jul 2025 — Present · Denver, CO, US

Education

• University of Colorado Boulder - Leeds School of Business

  BS

  2001 — 2005

Skills

• Access Control
• Channel
• Security
• Hardware
• Sales
• Solution Selling
• Business Development
• Electronics
• New Business Development
• Sales Management
• Account Management
• Marketing Strategy
• Management
• Sales Operations
• Sales Presentations
• Channel Partners
• Cold Calling
• Selling
• Product Development
• Team Building
• Key Account Management
• Leadership
• International Sales
• Salesforce.com
• Strategic Partnerships
• Video Analytics
• Fire Alarm
• Project Management
• Cross-Functional Team Leadership
• Customer Service
• Integration
• Cctv
• Sales Process
• Business Strategy
• Ip Cameras
• Lead Generation
• B2b
• Operations Management
• Video Over Ip
• Marketing