Adam Griffiths

Project Manager @HelloFresh

Berlin, DE

Key achievements so far- Decreased CAC by 13.5% on all paid channels globally when compared to previous year - 22% decrease in CAC with DE market alone when compared to previous year performance in A/B test - Enabled campaign delivery for across multiple channels contributing to 5 figure % conversion the past 6 months, with a low average CPA - Developed with a deeplink generator with Marketing Automation team to be used by global marketing teams to enable campaigns and saving an est. 200 hours per team - Advising and consulting internal users on marketing strategies, contributing to an app usage increase of 32.88% in Q1 2022, meaning to an increase of 119%- Building new marketing processes, consulting, mentoring and guiding all app marketing and CRM teams - Facilitated app tracking and automated link placement in Salesforce templates saving per year and 14 days development time from Product, also saving CRM campaign managers 10 hours per team and automating the entire process and launched in every market - Collaborated with Product to increase installs by 15% by introducing QR footer tests and rollout, utilising smart banners, revising onboarding flow and unlocking new app features to market/retain users

Leeds Beckett University

Bachelor of Arts (B.A.), English Literature

Glyndŵr University

Higher National Diploma, Broadcast Journalism