Adam Gitlin
Head of Retail Insights @Co-op
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WORK HISTORY
Head of Retail Insights @Co-op
Manchester, GB
Leading a team of Insight Business Partners across Co-op Retail, Wholesale and E-Commerce. In essence the job is to be close to the drivers, priorities and plans of our Food business, and then develop and deliver an Insight plan, that is there to: - Support the development of Customer, Brand and Business Strategies- Support in developing and delivering customer propositions, activation, trade plans, new products, comms, and much more- Measure, evaluate and track Co-op’s in-market performance, helping to identify threats and opportunities- Build detailed understanding of customers, and embed Voice of the Customer understanding and customer empathy across the business - this helps in ensuring that our customers are in the room when we are making decisions- Provide thought leadership around customer and market, helping stakeholders to think ahead and anticipate, rather than just being reactive- Build Insight best practice across the team, and to provide coaching and mentoring for the team, so that we keep on growing and keep delivering value-adding and actionable insights- Overall responsibility for making sure we deliver great customer research, compelling CX insights and have high quality, accurate market data. This is all about quality control, continuous improvement and being innovative in our thinking and approach
EDUCATION
University of Brighton
Combined Studies, Geography
University of Lancashire
Postgraduate Diploma, Tourism and Leisure Marketing
SKILLS
ABOUT ADAM GITLIN
Hi and thanks for viewing my profile.I am an accomplished insights and marketing professional, with broad commercial experience across packaged goods and retail, B2C and B2BFor many years I have successfully used my passion for insights to add value to brand and product development, category management, strategic planning and the entire marketing mix.I am insightful, creative, analytical and very customer-driven, working very effectively at both strategic and tactical levels. I have strong project management skills, and am very used-to managing large, multi-functional projectsAlso, I am an experienced team leader, with a proven track record in getting the best out of people, and work very well within teamsMy experience of selecting and managing, creative, research and data agencies goes back over many years, and I am vastly experienced in working with primary, secondary and continuous data sources
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