Adam Fyffe

About Adam Fyffe

I’m a Solutions & GTM leader with 12+ years driving pipeline growth, demand generation, partner enablement, and measurable ROI across cloud and channel ecosystems (AWS, Microsoft, Google Cloud). I translate complex technical capabilities into clear product positioning, customer education, and sales enablement that improves awareness, engagement, and revenue outcomes.I’ve led high-impact GTM programs generating MQLs and 1,500 SQLs across key accounts, managed $1M+ partner marketing budgets (MDF), and built repeatable frameworks that increase conversion, improve pipeline velocity, and reduce wasted spend. I’m known for executive-level situational awareness and being the person leaders rely on to understand what’s actually happening in-market and in the funnel.Current focus: AI-enabled GTM strategy, revenue intelligence, channel/partner growth, and responsible AI adoption that improves decision-making without sacrificing governance or trust.If you’re building a technical marketing engine, modernizing GTM, or scaling partner-led growth, let\'s chat.

Experience

1. Director of Solutions & Gtm

   Social Channel Group

   Dec 2023 — Present

   Partner and alliance GTM firm driving revenue acceleration for OEMs, distributors, VARs, and SIs across AWS, Microsoft, and Google ecosystems.Founding team member with revenue ownership across enterprise VAR/SI engagements, supporting Autodesk, Pellera Technologies, TD SYNNEX Public Sector (AWS), Nutanix, Aderas, plus IBM, Microsoft, VMware, Cisco, Dell, Google, and BroadcomLed net-new AWS Marketplace launch (IBM Planning Analytics on AWS), generating $1M+ closed revenue in 60 days (~4x target) and establishing repeatable enterprise co-sell motionBuilt AWS Public Sector partner recruitment engine generating 275 net-new prospects, converting ~50% to signed partners, and driving $1.5M revenue in six months via MDF-backed Summit and evergreen strategyLed cross-functional and vendor teams (creative, technical, operations) to deliver enterprise partner programs on time and within budgetDesign and execute global full-funnel partner and integrated marketing programs generating 600+ MQLs and improving pipeline velocity across cloud and SaaS portfoliosBuild multi-touch, partner-aligned social nurture programs (5x nurture + 5x sales posts per client) generating impressions and increasing engagement with public sector IT decision-makersDevelop co-marketing plans, demand programs, and GTM execution aligned to partner priorities, buyer journeys, and product lifecycle stagesCreate technical and product-led messaging translating AI and cloud platforms into clear customer use cases, differentiators, and adoption narrativesLead internal and partner-facing workshops aligning brand voice, campaign strategy, and execution standards to improve consistency and outcomesTrack campaign performance, engagement, and pipeline influence to optimize execution and partner value deliverySupport and execute MDF- and co-op–funded partner marketing programs, aligning spend to GTM priorities, pipeline influence, and measurable ROI

Education

• Cochise College

  Associate of Science - AS, Intelligence Operations Studies

  2008 — 2009

• St. Mary's High School - Stockton, CA

  High School, High School/Secondary Diplomas and Certificates

  2004 — 2007

• Western Oregon University

  Bachelor’s Degree, Design and Visual Communications, General

  2007 — 2014

Skills

• Leadership
• Military Weapons Handling
• Collaborative Work
• Cleared
• Marketing
• Surveillance
• Web Design
• Strategic Planning
• Clearance
• Microsoft Office
• Analytical Skills
• Military Liaison
• Program Management
• Investigation
• Customer Service
• Project Management
• Team Leadership
• Graphic Design
• Criminal Investigations
• Digital Project Management
• Source Operations
• Logistics Management
• Military
• Team Training
• Law Enforcement
• Public Speaking
• Communication
• Military Logistics
• Joint Military Operations
• Data Analysis
• Physical Security
• Interrogation Techniques
• Strategic Thinking
• Training
• Interrogation
• Interviewing
• Private Investigations
• Research
• Military Training
• Military Weapon Systems