Adam Fried

About Adam Fried

Strategic multichannel marketing executive with a broad background having worked with…

Experience

1. Sr Director, Distribution Marketing

   Fox Corporation

   Oct 2012 — Present · Los Angeles, CA, US

   Partnership Marketing- Developed multiplatform marketing plans to support client objectives while driving awareness and tune-in for network programming. Highlighted by $7M in media value delivered in support of launch of FOX Sports 1, over $5M in media value delivered for FIFA Women\'s World CupTMSales Support- Supported distribution efforts surrounding the launch of FOX Sports 1 via development of sales materials, trade advertising and award winning B2B client mailing to help ensure network launched in 90M homes making it the largest national network launch in history. Leadership- Lead and manage professional growth and development of Associate Manager and Coordinator- Develop relationships with key network leadership to foster ongoing communication to ensure collective objectives are met- Lead bi-weekly marketing staff meetings/conference calls 5 times a year securing relevant presenters and ensuring active participationBudget Management/Planning- Responsible for managing budgets totaling over $1M and planning to ensure budget is allocated to initiatives that support distribution goals, partner objectives and promote viewership to the respective networks.

Education

• California State University, Northridge

  Bachelor of Science (B.S.), Business Administration and Management, General

  1993 — 1998

Skills

• Entertainment
• Digital Marketing
• Media Buying
• Affiliate Marketing
• Advertising
• Content Strategy
• Marketing Strategy
• Strategic Partnerships
• Broadcast Television
• Digital Media
• Integrated Marketing
• New Media
• Social Media
• Online Advertising
• Marketing
• Advertising Sales
• Broadcast
• Digital Strategy
• Media Planning
• Video Production
• Social Media Marketing
• Television
• Marketing Communications