Adam Fouda
Client Solutions @TikTok
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WORK HISTORY
Client Solutions @TikTok
EDUCATION
De Montfort University
Bachelor's degree, International Business & Globalisation
SKILLS
ABOUT ADAM FOUDA
With over a decade of experience in digital strategy, I’ve helped brands grow through performance marketing, smarter planning, and campaigns that actually deliver.Right now I’m part of TikTok’s Client Solutions team, leading high-value accounts across the UK and EMEA. My focus is on building full-funnel strategies that blend creator content, first-party data, and strong measurement to drive real results.Before this, I led multi-market campaigns for Google at Essence, delivered test-and-learn frameworks at Wavemaker and MG OMD, and helped scale digital maturity for clients at the7stars. I’ve also worked on global training and enablement projects at VML, building product education materials to drive adoption across markets.My background spans finance, retail, travel and tech, and I’ve worked closely with cross-functional teams to improve campaign performance, streamline reporting and strengthen long-term strategy.I’ve built the skills to effectively use tools like GPT-4o to streamline workflows, improve content turnaround and support smarter decision-making across creative, planning and performance work.Specialties:Client Solutions · Digital Strategy · Paid Social & Programmatic · Measurement & Optimisation · Creator Commerce · Test & Learn Frameworks · GTM Planning & Enablement · Global Training & Stakeholder Education · Financial Services & Ecommerce · AI-Assisted Workflow Design · EMEA & MENA Experience
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