Adam Ferguson

WORK HISTORY

EDUCATION

SKILLS

ABOUT ADAM FERGUSON

A driven loyalty and retention CRM specialist, creating and delivering tailored marketing strategies across multiple segmentation models. Whilst at Camelot I have headed up the CRM Strategy & Planning team, defining our multi-channel outbound comms strategies to retain, cross sell, reactivate and upsell our Digital player base. Managing large volume database strategies to optimise the players experience and therefore driving incremental revenue and return to good causes. I manage the Digital Promotions budget (£m), which has included working closely with a number of stakeholders at the Gambling Commision, with regular approvals and reports required. I\'m extremely proud of working at Camelot and the contributions we all make towards Good Causes across the UK, including so many projects in my nearby area. I have been heavily involved in our Healthy Play principles and initiatives, ensuring the customer\'s best interests are front of mind. A strong and passionate leader with an unparalleled work ethic, displaying excellent strategic thinking and project management skills. A very logical thinking professional who works well under pressure. I’m very much a peoples person, who would much rather discuss things face to face, to agree upon a plan or make decisions. I thrive on a challenge and always look for the opportunity to push myself above and beyond.Specialities: CRM Strategy, Customer Data/Segmentation, People Management, Account Management & Campaign Planning, Campaign Analysis, Budgeting, VIP Loyalty Programmes, VIP Retention, Event Management, Hosting customers & clients, Agency & Customer Service briefings, Copy Writing.