Adam Davis

Digital Marketing Director @Signet Jewelers

Irving, TX, US

Led development of audience segmentation strategy using advanced analytics and market research, boosting targeted campaign effectiveness by 125%.Developed and optimized data-driven marketing roadmaps, leveraging predictive analytics and defining KPIs to achieve 127% revenue growth.Utilized A/B testing methodologies to continuously refine marketing campaigns (email, landing pages, ads), driving significant improvements in conversion rates.Collaborated cross-functionally to integrate market and product analytics into strategic marketing initiatives, ensuring brand and revenue alignment.Developed and executed a comprehensive influencer marketing strategy, utilizing data to identify high-performing influencers and track campaign ROI, resulting in 330% increase in brand awareness/engagement.