Adam Costello
HTML Email Developer at TPT - Twin Cities PBS
- Role
- Html Email Developer at Twin Cities PBS
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Adam Costello
Email Developer specializing in coding on-brand emails that are responsively designed, ADA & dark mode compliant, and fully QA tested. Experienced in building emails that require custom HTML + CSS, as well as creating email template solutions. Litmus certified, experienced in Email on Acid. Experience working within a wide variety of content management systems (CMS) and email service provider (ESP) platforms.
Experience
Html Email Developer
Jan 2021 — Present · St Paul, MN, US
Oversaw dramatic year-over-year fundraising increases due to HTML email updates that included: updating to a standardized code base, responsive design, shared assets, ADA compliance, and coding for dark mode. As well as consistent monitoring ongoing campaigns and content updates based on A/B testing- Developed standardized email templates and modules that greatly reduced manual coding time and allowed non-developer users to easily create fully tested on-brand email campaigns. Built out and implemented a new HTML email asset library for the Organization\'s Marketing and Membership email strategies that consist of HTML template assets that are responsive, Litmus tested, ADA and dark mode compliant- Subject matter expert in the areas of: Email standards, responsive design, and email template best practices for the Organization\'s redesigned email style guide.
Education
Minneapolis College
Web Design Professional Certificate, Web Design
2008 — 2009
Minnesota State Moorhead
Fine Art, Photography
1997 — 2002
Skills
- Responsive Web Design
- Interaction Design
- Photography
- Mac
- Photoshop
- Dreamweaver
- Illustrator
- Online Advertising
- Javascript
- Graphics
- Html
- Web Analytics
- Indesign
- Css Media Queries
- Flash
- Pre-Press
- Adobe Creative Suite
- SEO
- Social Media
- Responsive Email Design
- Microsoft Office
- Jquery
- Retouching
- Graphic Design
- Copywriting
- Web Design
- Litmus Email Testing
- Image Manipulation
- User Experience
- Advertising
- Digital Photography
- Cms
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