Adam Castro

Digital Marketing Analyst, Senior @Orange County Transportation Authority

Anaheim, CA, US
EMAILS
a••••••@octa.net
MOBILE NUMBERS
+17•••••••46

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WORK HISTORY

Nov 2023 — Present

Digital Marketing Analyst, Senior @Orange County Transportation Authority

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Orange County, CA, US

EDUCATION

N/A

California State University, Fullerton

BA, Marketing/Advertising

2022 — 2024

San José State University

Master of Science - MS, Transportation Management

SKILLS

Webtrends AnalyticsCampaign ManagementPpcMarketingAnalyticsDigital MarketingOnline MarketingWeb AnalyticsAd ExchangesAffiliate ManagementOnline AdvertisingSemMobile MarketingDspBrand ManagementGoogle AdwordsInteractive MediaPay Per Click (Ppc)Mobile AdvertisingContent MarketingSocial MediaMedia BuyingMobile AnalyticsMedia PlanningCustomer Acquisition

ABOUT ADAM CASTRO

Senior transportation professional with proven expertise in data analysis. As a Senior Data Analyst with the Orange County Transportation Authority, I help the county’s 3.1 million residents and more than 50 million annual visitors travel safely and efficiently throughout the state’s third-largest county. In this current role, I translate data and analytics into visualizations for use throughout the agency to help with decisions about optimizing services for OC public transit.

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