Adam Campbell

Content Designer - Video & Motion Design Specialist @BT Group

GB

Overview:I lead on all things video and motion within the content design team, combining storytelling, design thinking, and brand alignment to create high-impact content that connects with internal and external audiences.Key Responsibilities & Achievements:Video Strategy & Production: Developed creative video content for campaigns, internal comms, and learning initiatives, from ideation to delivery, using Premiere Pro, After Effects, and Illustrator.Creative Lead: Owned the full production process across multiple projects, including stakeholder briefings, scripting, storyboarding, motion design, and final edit.Stakeholder Collaboration: Worked closely with senior leaders, comms teams, and SMEs to shape narratives that reflect strategic priorities and resonate with diverse audiences.Internal Communications: Produced content that helped improve engagement and understanding of major initiatives across the business, contributing to better internal alignment.Process Improvement: Created a repeatable, structured workflow for video projects, from request forms to sign-offs, streamlining delivery and reducing feedback loops.Campaign Impact: Created LinkedIn videos like “Cyber Security” and “Flexible Working” that outperformed typical BT content, reaching thousands of users and generating strong engagement.

TEESSIDE UNIVERSITY

Engineer’s Degree

Morecambe High School

High School