Adam Buchwald
Social Media Specialist at Electronic Arts (EA)
- Role
- Social Media Specialist at Electronic Arts (EA)
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Adam Buchwald
Aspiring entrepreneur passionate about social media marketing.
Experience
Social Media Specialist
Jun 2023 — Present · FL, US
Support social publishing, campaign execution, and community engagement for EA Entertainment’s flagship action-adventure titles, including Battlefield 6, STAR WARS: Zero Company, Split Fiction, Dragon Age, and others.• Manage the @EA social handles, engaging with a global audience of 16.4M followers across X, Instagram, Threads, TikTok, Facebook, YouTube, and more.• Contribute to executing go-to-market social strategies for the Split Fiction campaign, driving 29M impressions, 610K engagements, and a 2.1% engagement rate.• Execute social media support strategies for major game reveals, including crafting run of show plans and deploying trailers and content across multiple platforms.• Generate weekly social media reports using Sprout Social, providing insights into the social health of action-adventure titles and explaining trends, activities, and performance metrics to senior leadership.• Lead comprehensive social media audit for EA, overseeing 752+ channels and implementing a three-step approach (audit, recovery, and sunset) to optimize channel performance and align with brand strategy.
Education
University of Florida
Bachelor of Business Administration - BBA, Specialization: Communication and Leadership Development | Certificate in AI
2019 — 2023
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