Adal Bermann
IT Web Consultant @Masons Of California
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WORK HISTORY
IT Web Consultant @Masons Of California
San Francisco, CA, US
Consult directly with the VP of communications.Conceptualize template solution to deliver hundreds of Lodge micro-websites.Scope and managed design and development of a dozen of corporate websites.Design and facilitated focus groups.Design site architecture and wrote copy for new site developments.Prescribe, designed and developed custom eCommerce solutions.Manage team of designers and developers to deliver ongoing programming and hosting services and maintenance.
EDUCATION
Lycee International de Saint Germain-en-Laye
Baccalaureate, General - Science
McGill University
Bachelor of Science - BS, Psychology
Universite Paris Descartes
Masters (Maitrise), Psychology
SKILLS
ABOUT ADAL BERMANN
I founded COTO Collective on a simple observation: the companies doing the best work in their industries are often the worst at communicating it.For over two decades, I\'ve worked at the intersection of technology, design, and business strategy. Today, I lead a team of senior strategists, designers, developers, and technologists who serve as the full marketing department for established companies scaling toward their next stage of growth.COTO isn\'t a traditional agency. We operate as a strategic elevation partner, combining fractional CMO leadership with full-stack marketing execution. Our clients are typically founder-led companies with $5M to $50M in revenue, strong reputations built on referrals and relationships, and the ambition to turn that foundation into something significantly larger.What makes us different is how we start. Every engagement begins with executive interviews, client interviews, and even competitor client interviews to uncover the truth your internal team is too close to see. That discovery process informs everything: brand positioning, website architecture, CRM infrastructure, sales enablement, AI implementation, and the advertising strategy that fills the pipeline with qualified buyers.We coined three terms to describe our methodology- Growth Architecture (the integrated system)- Market Magnetism (the strategic pull)- Elevation Protocol (the custom roadmap). They work together as one unified approach to business growth.My background includes a Master\'s in Psychology and experience building digital solutions since 1998. That combination shapes how I think about brands, buyer behavior, and the kind of marketing infrastructure that actually moves revenue.Currently, I also serve as full-time CMO for one of our clients, giving me a practical perspective that keeps COTO\'s strategies grounded in operational reality, not theory.If you lead a company with at least a dozen employees and your marketing doesn\'t match the caliber of work you actually deliver, I\'d welcome the conversation.
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