Ada Rodriguez

About Ada Rodriguez

Marketing Executive with over 20 years of experience driving membership and revenue…

Experience

1. AVP, New Business Development

   CenterLight Health System

   Jan 2004 — Present · Bronx, NY, US

   Provide strategic oversight and leadership for provider partnership outreach and community functions for PACE, Select MLTC and I-SNP.• Provide guidance and direction to the marketing team to ensure relationships with community partners are strategic and mutually beneficial.• Serve as the liaison between external stakeholders and organization within service area.• Lead cross-functional teams to identify business opportunities and issues, and implement initiatives targeted at addressing these needs.• Plan, organize and direct community engagement activities.• Act as a liaison with community advocacy groups that impacts target population.• Identify, develop and builds relationships with community organizations, Chamber of Commerce, LHCSA, CHHA provider offices, and faith based organizations; performs activities to enhance presence in the community.• Cultivate referral relationships and plan marketing events for prospective members in partnership with local physicians, senior centers, housing and pantries.• Develop and implement strategies to achieve membership targets and lead generation.• Provide leadership, workflow management and problem solving to support staff.• Lead the Intake Unit in the enrollment and support of applicants interested in the program by ensuring that they receive exceptional customer service and a seamless process when referring CFEEC/Non-CFEEC to Maximus and vendors• Manage Plan Consultants responsible for conducting outreach/ consultative visits to potential Plan members to explain programs/ services and provide assistance with the enrollment process• Provide leadership to the Entitlement Unit that is responsible for assisting members in regaining or obtaining Medicaid eligibility

Skills

• Network Development
• Health Insurance
• Managed Care
• Medicare
• Hipaa
• Healthcare Industry
• Executive Management
• Public Relations
• Healthcare Consulting
• Advertising
• Sales
• Medicaid
• Healthcare Management
• Insurance
• Event Management
• Emr
• Hospitals
• Team Building
• Healthcare
• Business Development
• Marketing
• Creative Direction
• Provider Relations
• Leadership
• Community Development