Ada Ho
Senior Account Manager @Productions Plus
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WORK HISTORY
Senior Account Manager @Productions Plus
Detroit, MI, US
Own national experiential and lifestyle marketing programs for major automotive brands, leading strategy, agency partners, and execution across motorsports, auto shows, and large-scale brand activations. • Manage a $2.6M annual budget with full accountability for scope, resourcing, and ROI, ensuring programs deliver on brand, business, and financial objectives. • Serve as senior client partner, advising on experiential strategy, performance outcomes, and opportunities for program innovation and expansion. • Build and lead scalable field teams and vendor partners across nationwide activations, focusing on systems, standards, and execution quality rather than day-to-day staffing. • Drive operational improvements that streamline delivery, reduce costs, and improve cross-functional collaboration.
EDUCATION
Michigan State University
Bachelor's degree, Communication, General
SKILLS
ABOUT ADA HO
I’m a strategic experiential marketing and brand experiences leader with 17+ years of experience owning high-impact live programs for global consumer and luxury brands. My background spans national experiential strategy, agency and vendor leadership, and full ownership of multimillion-dollar programs—from concept and creative direction through execution, budget management, and measurable outcomes. I’ve led complex, high-pressure live initiatives across sports, lifestyle, and large-scale brand activations, partnering closely with internal stakeholders, external agencies, and senior clients to deliver results. I started my career boots-on-the-ground, which gives me deep execution credibility—but today my value sits in leadership, decision-making, and systems. I specialize in building scalable programs and teams, managing agencies rather than staffing events myself, and ensuring live experiences are tightly aligned with brand, revenue, and business objectives. I’m most energized by roles where experiential marketing is a strategic lever—not just an execution function—and where ownership, trust, and collaboration are core to the culture.
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