Anne-Caroline Verret
Marketing Manager | Creative Strategist in Beauty & E-Commerce | Influencer & Affiliate Marketing | Email & SMS Marketing
- Role
- Digital Marketing Manager at Kreyol Essence
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Anne-Caroline Verret
Brand and product marketing professional with 6 years of experience, and a perspective…
Experience
Digital Marketing Manager
Jun 2022 — Present · Miami, FL, US
Spearhead and direct the marketing team at Kreyòl Essence, a prominent clean hair care brand distributed nationwide at Ulta Beauty, Whole Foods Market, and JC Penney Salons, notably featured on ABC’s Shark Tank where we secured a successful investment. • Develop and maintain editorial content calendars to ensure a consistent flow of strategic content across social media platforms, including Instagram, TikTok, and LinkedIn.• Led the end-to-end creation of integrated social media campaigns, including concept development, video production, and copywriting. Successfully launch multi-channel strategies that drove audience engagement and exceeded KPIs, resulting in a 30% increase in social media-driven traffic and conversions.• Cultivate and manage strategic brand partnerships with industry leaders including Black Girl Sunscreen, Live Tinted, Mented Cosmetics, Kazmaleje. These collaborations reached over 100K viewers digitally and drove over email subscriptions, combining giveaways and engaging social activities among brand founders.
Education
University of Central Florida
Radio & Television Broadcasting, Communication and Media Studies
2016 — 2020
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